News Digest
The DMO Download
Destination Leaders Share Their Top Industry Insights
Check out the takeaways from Destinations International’s most recent convention, learn how Canada’s festivals are supporting the local economy, what marketing can do to boost your funding opportunities and so much more.
Micro-influencers Are a Powerful Marketing Tool
Read up on Hawaii’s new approach to tourism marketing, how destinations can use LinkedIn, more resources about GA4 and so much more.
Market Your Destination Like Beyoncé
Learn about Washington’s efforts to promote tourism, Maine’s success in tourism recovery, the importance of marketing your whole region and more.
Chicago Launches New Marketing Campaign
Read more about how Blue Ridge Parkway generated over a billion dollars in sales, Chicago’s newest marketing campaign and more.
Austin Is Promoting Cultural Heritage Tourism
Learn about travelers’ summer vacation plans, check out how Austin is promoting economic and cultural development in their region and so much more.
Gen Z Is Ready for Travel — And This Is What They Want
Read about regenerative tourism, learn more about Gen Z travelers, check out what the Metaverse has to offer DMOs and more.
Bike-friendly Tourism Can Boost Your Businesses
This week, catch up on the latest travel data from Destination Analysts, read about how a Pennsylvania tourism authority is promoting bike-friendly travel, what the latest Covid requirements means for international travel, how to manage your visitors’ expectations this summer and more. Keep reading!
How Can Travel Brands Improve Their Personalization?
See an example of a successful downtown revitalization, learn what visitors want from travel brands, read about travel app updates and what it tells us about visitor expectations, get updated on Google Analytics 4 and more.
The U.S. Announces a New National Travel and Tourism Strategy
This week, we have a lot of helpful destination marketing and economic development resources for you to catch up on. Read about the United States’ newest tourism marketing strategy, a high-speed train that could open up new opportunities for destinations, how one city is fostering creative growth and economic development and more.
This DMO Is Targeting Former Residents In Their Summer Marketing Campaign
Read about creative new marketing campaigns, how to overcome an underfunded marketing budget, why influencers might be the answer for your content conundrums and more.
“Outhorse” Your Vacation Responder
Read about opportunities from the labor shortage, a clever campaign from Visit Iceland, new trends in business travel and more.
This Sleepy Downtown Turned Itself Into a Popular Tourist Destination
Check out the Memorial Day travel forecast, how one Pennsylvania small town turned itself into a popular destination, how you can get stakeholder buy-in on branding and more.