Industrial Marketing - Manufacturing
Manufacturing is the backbone of America’s modern economy, and our headquarters is located in a region steeped in an amazing industrial history that includes Spirella Corsets, Talon Zipper, American Viscose, and Channellock Tools as well as being the birthplace of the modern oil industry. Knowing this history means we also understand the importance of manufacturing for rural communities.
Globalization, rapid technological advances, and skilled labor shortages are just a few of the challenges manufacturers contend with in an already highly competitive industry. This means there’s little room for wasting budgets on outdated marketing. However, in order to grow and remain healthy, manufacturers know it’s risky to keep mining quotes from their same base of customers. How will they find new business?
Industrial marketing is unique in comparison to other sectors. For example, engineers looking for suppliers and products will go ten pages deep in search engine results (unlike others who only look at the top 3 results on page 1, and if they find you, they will judge the quality of your work based on the quality of your website and content. Considering these engineers are typically 60% of the way through the decision-making process at this point, being eliminated as an option before ever having a chance to talk with these engineers translates into missed opportunities.
Manufacturers need an agency partner who understands the complexity of the supply chain and the purchasing behaviors in the procurement process. Bull Moose’s Square Deal offers manufacturers an efficient and actionable strategy and our services can bring that strategy to life filling the gaps in existing sales and marketing teams or functioning as a turnkey marketing operation.
Our clients are both design-build and contract manufacturing suppliers to the world’s most recognized OEMs in the defense, aerospace, light rail, oil and gas, commercial industrial, automotive, consumer products, consumer electronics, and medical device industries.
See how Bull Moose helped clients get results in the sections below.
We were floundering with our efforts at real marketing when we engaged Bull Moose. They immediately fleshed out a comprehensive plan that included a strong assessment of our place in the market, client profiles, strategy and a timetable for short and long-term initiative and goals. It’s working - their efforts have absolutely improved our inbound results and have generated sales qualified leads to put in our funnel. These guys have been great at showing us how to put a real CRM, Web Content, Email Campaigns, White papers, SEO and lead qualification into results producing practice.
-Brian Deane, President NuTec Tooling Systems, Inc
Lead Generation
In developing their long-term growth plan, NuTec recognized that digital marketing would be essential but they needed a strategy that would earn awareness and generate qualified leads. Learn how a strategy helped them achieved this through better search engine optimization, engaging content, and marketing automation.
Branding & Digital
Liberty Electronics realized a serious need to overhaul their marketing presence. With more Millennials in procurement, their dated website and absence from social media made them look irrelevant. See how a rebranding strategy, new website, and marketing content changed that perception and influenced new business.
Recruiting
To maintain pace with growth, Acutec Precision Aerospace needed to fill a number of positions quickly, and recruiting from typical sources wouldn't cut it. Learn how a digital marketing strategy was employed to target other job markets and industries to find qualified candidates through engaging content and targeted social media ads.
