Marketing is something of a paradox. While most organizations claim they need it, marketing usually has the smallest budget or it’s the first place to cut from when operating margins thin. This is often tied to one of two reasons, the first of which is determining a clear return on marketing spend has traditionally been difficult to discern. The second reason stems from the absence of a true marketing strategy which, in turn, yields a consistent lack of marketing impact.
At the same time, advances in software and the digital world have changed, to an overwhelming extent, the ways and means by which companies can market to audiences. Many marketers are often left in the dust or just bury their heads in the sand, hoping whatever they are doing now will be enough while sales teams are being asked to pick up the slack by digging up more deals in their already limited schedule.
Company’s operating this way know they won’t last long disconnected from an ever-changing world. This is where Bull Moose can help.
The idea behind Bull Moose’s concept of progressive marketing harkens back to the early 1900s in America – a time when advances in industrialization and communication where also rapidly changing business and society. Progressives of that era advocated challenging the status quo using logic, science, and new technologies to change things for the better.
In this same way, Progressive Marketing uses data, technology, content, and sales alignment to challenge the outdated and inefficient tactics associated with traditional marketing. With these elements properly in place, marketing can demonstrate its value.
Like Theodore Roosevelt, who believed Americans deserved a square deal through change, Bull Moose believes companies can realize more opportunity and reward through changes to their marketing. The starting point for that change begins with the right strategy which we offer in the form or our own Square Deal for clients.
Bull Moose doesn't ask clients to blindly commit to annual retainers. Instead, we develop a strategy first with clear steps meant to assure clients they are investing in something tangible that will yield results. This strategy-first approach translates into lower financial risk for clients, and it allows us to demonstrate our value early on and earn trust before entering into a services agreement.
With our Square Deal we can gather details about your business's goals, industry, and, current resources we then use in devising an informed marketing strategy that:
Each Square Deal starts with a stakeholder discovery workshop, followed by 4 to 8 weeks of research to develop a set of hard deliverables that account for both on and off-line marketing efforts to build a comprehensive strategy and action plan. Armed with a Square Deal, companies are now equipped with a clear direction for their marketing built around established goals and key performance indicators to gauge their marketing performance along with an understanding of what tactics to invest in and where to allocate resources more effectively.