Our Team – Bull Moose Marketing

Our Team

Ron Mattocks - Client Strategy 

Ron was born and raised in rural northwestern, Pennsylvania. Following high school, he joined the Army where he rose to the rank of Captain, before beginning a career as an executive with a national home builder in Texas and Chicago where he held positions at the VP level overseeing Operations, Purchasing, Sales and Marketing.

Recognizing the growing potential of the Internet, Ron switched his focus to digital marketing, consulting for companies such as GMC, ConAgra, Mattel, and others. During this time, he published a book, while writing regularly for sites such as the Huffington Post, Yahoo Business, B2 Community, and the TODAY Show.

Recognizing the need for marketing strategies in rural manufacturing communities, Ron returned to his hometown in May of 2017 to co-found Bull Moose Progressive Marketing where he oversees client strategy development. He graduated from St. Edwards University in Austin, Texas with a degree in English Literature. He is active in the community serving on the board of the Crawford County Land Commission and as board VP at the Crawford County Historical Society.


Josh Sherretts - Business Development 

Josh has spent over a decade reinventing and growing both nonprofit and for-profit companies. He began his professional career at a local museum close to the brink of financial collapse. While at this position, he gained valuable experience in managing capital campaigns, coordinating events, and has engaged in team building to achieve both fiscal and reputational growth.

He has brought this experience to the for-profit sector, co-founding Bull Moose Progressive Marketing and overseeing its business development functions. He and Ron work with an array of companies using comprehensive marketing strategies and digital resources. He is certified in both inbound marketing and inbound sales and has experience working with non-profit, small business, manufacturing, and tourism sectors.

Josh is a regular speaker at conferences, presenting digital marketing strategies and technology tools for business and nonprofits.  He graduated with degrees in History and Secondary Education from Edinboro University. He is an occasional contributor on NPR, has authored two books on local history, and is the President of the Crawford County Historical Society.


Emily Watson - Marketing Strategist

Emily is a Crawford County native, born and raised in Jamestown, PA. Upon earning her Bachelor of Communication at Slippery Rock University, Emily began her professional career as a Marketing Project Manager in Fort Collins, CO.

Since moving back to PA, Emily has worked as an Account Executive assisting clients such as Ruby Tuesday, Rite Aid and The New York Philharmonic, on both traditional and digital media campaigns. Emily joined the Bull Moose team in June of 2018 as a Marketing Strategist.

Emily is a member of the SRU Student Advisory Board helping seniors prepare for professional success after graduation. She continues to volunteer for the Bantam Jeep Heritage Festival, where she initially fell in love with marketing and PR during her internship in 2011.


Kelby Carr - Marketing Accounts Manager

Kelby is a new media innovator with 15+ years of experience in social media content, design, web development, SEO, marketing, email management, and community building. Carr facilitated and coordinated online and live brand promotions for dozens of major corporations including YouTube, Disney Parks, Hasbro, Dodge, Johnson & Johnson, CVS, Best Buy, Hallmark, Little Debbie, HP and many more. She’s been interviewed in major publications including Wall Street Journal, U.S. News & World Report, NBC and MSNBC.

Carr has been coding since 1982, social networking online since 1984, web publishing since 1992, blogging since 2002 and tweeting since 2007. She is the founder of one of the first conferences and online communities for influencers and digital marketers and author of Pinterest For Dummies and Pinterest Marketing For Dummies.

Kelby also spent 15 years as a journalist, earning several awards for her in-depth, investigative hard news pieces and travel writing. Her work has appeared in newspapers, on news wires, in national magazines, in books and online.


Cody Stivanson - Marketing Automation Manager

Cody has lived most of his life in Meadville, Pennsylvania. After graduating from Meadville Area High School, he attended Pittsburgh Technical College and received an Associated Degree in Multimedia Technologies specializing in Web Development.

Starting out working with small marketing firms as a web developer, Cody then moved on to run a marketing and development department overseeing clients from small shops to large fortune 500 companies. Working toward developing their websites and online presence. Cody worked with a team to help multiple clients reach their marketing and online development goals. 

As a web developer and online marketing strategist, he aims to help businesses with their online branding and web presence. Cody has 10+ years in the industry and is very skillful in the area of web development and online marketing. His passion for development and marketing of websites subsides all others and he will be sure to make your website your company's best marketing tool.


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