Marketing is too often viewed as a cost center for most businesses. Bull Moose, however, challenges that mindset by making marketing efficient, measurable, and ultimately profitable for companies. When it’s done right, marketing’s value should be clearly evident.
Our strategies and services are performance-oriented, encompassing both on and off-line marketing channels as appropriate. If it’s not going to drive performance in some way, then it shouldn’t be a priority or something to spend money on.
For more details, click on the services listed below and then view the Industries menu to see how these services were applied.
Marketing tends to fail because of the wrong plan or no plan at all. Similarly, people often mistake tactics as being their strategy. Our progressive Square Deal Marketing Strategies help companies determine how to best use marketing and the corresponding tactics that have the most impact in achieving business objectives.
Content is the fuel that drives successful marketing, but what good is it if the message doesn’t resonate with or even reach your target audience? What’s more, producing content can be difficult if time and resources are limited. Bull Moose builds content strategies that are aligned to each stage of the purchase funnel and then help create that content with our team of industry writers, designers, and videographers.
Nearly anyone can build a website today, but if that website doesn’t generate business it’s a waste of money. What’s more, if it doesn’t make a good impression within 3 seconds, there’s an 87% chance they will disqualify you from their purchase options. Bull Moose advises companies on building user-friendly websites that not only bring sales but are search engine and mobile-optimized while accounting for issues such as ADA and GDPR compliance.
Businesses and organizations know they need to be using social media if they want to be relevant and reach audiences but doing so requires time and effort. Bull Moose helps companies determine the appropriate channels to use and then can set up new or optimize existing accounts. We also can produce and curate content for posting as well as manage the various features and targeted advertising within each platform.
When people are looking for a solution, the first thing they do is “Google it.” Businesses that don’t show up in the results lose to those that do. Bull Moose devises Search Engine Marketing (SEM) strategies that account for effective on and off-site Search Engine Optimization (SEO), Local Search, Mobile Search, Voice Search, and Pay-Per-Click (PPC) search advertising.
Branding is much more complex than a logo or storefront. Branding is the promise companies make to customers and the ability to then deliver on that promise. Without a clear promise, businesses find it difficult to convey their value, and by failing on that promise, their brand suddenly becomes negative. Bull Moose’s branding strategies help companies determine their market positioning and articulate a unique value proposition they can build their brand around.
The Marketing Technology or Mar-Tech world encompasses a broad range of sales and marketing software such as CRM tools and email automation. While these tools are meant to help businesses scale and track their efforts, selecting and using the right software can be overwhelming and costly. Bull Moose helps companies pick the appropriate platforms, facilitate user adoption, and integrate these tools together or with financial, ERP, and other systems.
Sales teams regularly complain that the leads coming from marketing are no good. In many cases, this is true, often because those leads weren’t serious or were just “kicking the tires.” Bull Moose helps marketing teams employ tactics that determine a buyer’s intent and better qualify leads before handing them off to sales, while also building a pipeline of leads they can continue to warm up until they are ready to buy.
The Internet is a big place with near infinite conversations going on. What people say, good or bad, can greatly impact a company’s business so it’s important to know what’s being said. Bull Moose not only can employ tools that find these mentions of your brand, but we also help companies develop escalation plans and craft messaging that best represents your company.
While purchasing media is a classic traditional marketing tactic, it’s still viable if that’s the best place for companies to reach their target audience. Knowing which channels are correct and what to spend, however, can be a bit of a gamble. Bull Moose can reduce that risk by analyzing channels and markets that will cost-effectively yield the best results as well as what tactics, like programmatic ad buying, are appropriate. From there we can help negotiate the best prices possible.
Thanks to available analytics, marketing’s value can now be quantified. However, companies can quickly be buried in an avalanche of meaningless number charts and graphs. While all of Bull Moose’s strategies involve an analytics component, we avoid confusing clients with endless reports. Instead, we help clients focus on the key performance indicators (KPIs) relevant to their efforts as well as then interpreting the analytics so they better understand marketing’s impact on their business.
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