Progressive Marketing

What is Progressive Marketing? Progressive Marketing is a modern approach to marketing that asserts that the alignment of data, technology, content, and sales are vital to impacting business outcomes.

Just like Theodore Roosevelt and the major players of the early 20th century brought new ideas to America's industry and home life, we are working to challenge the outdated, inefficient, & traditional marketing mindset, by:

  • Mastering effective marketing through content,  technology, and process disciplines
  • Improving sales performance through lead intelligence and smart prospecting

For innovative, SME Companies looking to grow within their sector, Bull Moose Marketing builds Progressive Strategies designed to directly impact business performance.

Unlike other agencies, only Bull Moose offers true, actionable strategies, aligning data, technology, content, and sales to bring about measurable impact on business performance.

Marketing Strategy

Growth can't begin without a strategic plan to achieve your business goals, and companies shouldn't confuse a handful of tactics as a marketing strategy. A true strategy should dictate the correct tactics that will move the needle for increased growth.

Marketing Technology

Technology is critical in all facets of business; yet too often, companies select software tools and services in the hopes it will fix a problem, only to learn it's created more issues in the process. Marketing Technology (Mar-Tech) is useless and expensive if you don't select the right tools or know how to get the full value from them.

Content Production

Content is the fuel that drives marketing. Without it, manufacturers have nothing to engage prospects with. Content, however, is like it building a product, requiring the right message, form (text, image, video, etc.), adequate resources, and distribution channels in order to effectively reach prospects.

How Do We Provide Value?

Marketing as we've always known it, has earned a bad reputation as being nothing more than a cost center for most businesses. Bull Moose's approach challenges that mindset by making marketing efficient, measurable, and ultimately profitable for B2B companies. 
 
This is what we mean by progressive. Our strategies are performance-oriented and encompass both digital and traditional marketing channels. If it's not going to drive sales performance in some way, then it shouldn't be a priority or something to spend money on.
 
The starting point for this is what we call our Square Deal. A Square Deal is a 4 to 6 week strategy development exercise where we learn about your organization's goals, your industry, and, your current resources in order to then build a detailed, actionable marketing strategy that outlines specifically how marketing will be used to help you achieves those business goals.
 
Bull Moose Marketing doesn't ask clients to blindly commit to annual retainers. Instead, we develop a strategy first with clear steps meant to assure clients they are investing in something tangible that will yield results. 

Picture Arcade

Bull Moose Marketing
553 S. Main St., Suite B
Cambridge Springs, PA 16403
 
p: 814.573.9028

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