Ron Mattocks was born and raised in rural northwestern, Pennsylvania. Following high school, he joined the Army where he rose to the rank of Captain, before beginning a career as an executive with a national home builder in Texas and Chicago where he held positions at the VP level overseeing Operations, Purchasing, Sales and Marketing.
Recognizing the growing potential of the Internet, Ron switched his focus to digital marketing, consulting for companies such as GMC, ConAgra, Mattel, and others. During this time, he published a book, while writing regularly for sites such as the Huffington Post, Yahoo Business, B2 Community, and the TODAY Show.
Recognizing the need for marketing strategies in rural manufacturing communities, Ron returned to his hometown in May of 2017 to co-found Bull Moose Progressive Marketing where he oversees client strategy development. He graduated from St. Edwards University in Austin, Texas with a degree in English Literature. Currently, he is active in the community and is also board VP at the Crawford County Historical Society.
Emily Watson is a Crawford County native, born and raised in Jamestown, PA. Upon earning her Bachelor of Communication at Slippery Rock University, Emily began her professional career as a Marketing Project Manager in Fort Collins, CO.
Since moving back to PA, Emily has worked as an Account Executive assisting clients such as Ruby Tuesday, Rite Aid and The New York Philharmonic, on both traditional and digital media campaigns. Emily joined the Bull Moose team in June of 2018 as a Marketing Strategist.
Emily is a member of the SRU Student Advisory Board helping seniors prepare for professional success after graduation. She continues to volunteer for the Bantam Jeep Heritage Festival, where she initially fell in love with marketing and PR during her internship in 2011.
Josh Sherretts has spent over a decade reinventing and growing both nonprofit and for-profit companies. He began his professional career at a local museum close to the brink of financial collapse. While at this position, he gained valuable experience in managing capital campaigns, coordinating events, and has engaged in team building to achieve both fiscal and reputational growth.
He has brought this experience to the for-profit sector, co-founding Bull Moose Progressive Marketing and overseeing its business development functions. He and Ron work with an array of companies using comprehensive marketing strategies and digital resources. He is certified in both inbound marketing and inbound sales and has experience working with non-profit, small business, manufacturing, and tourism sectors
Josh is a regular speaker at conferences, presenting digital marketing strategies and technology tools for business and nonprofits. He graduated with degrees in History and Secondary Education from Edinboro University. He is an occasional contributor on NPR, has authored two books on local history, and is the President of the Crawford County Historical Society.
Kelby Carr is a new media innovator with 15+ years of experience in social media content, design, web development, SEO, marketing, email management, and community building. Carr facilitated and coordinated online and live brand promotions for dozens of major corporations including YouTube, Disney Parks, Hasbro, Dodge, Johnson & Johnson, CVS, Best Buy, Hallmark, Little Debbie, HP and many more. She’s been interviewed in major publications including Wall Street Journal, U.S. News & World Report, NBC and MSNBC.
Carr has been coding since 1982, social networking online since 1984, web publishing since 1992, blogging since 2002 and tweeting since 2007. She is the founder of one of the first conferences and online communities for influencers and digital marketers and author of Pinterest For Dummies and Pinterest Marketing For Dummies.
Kelby also spent 15 years as a journalist, earning several awards for her in-depth, investigative hard news pieces and travel writing. Her work has appeared in newspapers, on news wires, in national magazines, in books and online.
What is Progressive Marketing? Progressive Marketing is a modern approach to marketing that asserts that the alignment of data, technology, content, and sales are vital to impacting business outcomes.
Just like Theodore Roosevelt and the major players of the early 20th century brought new ideas to America's industry and home life, we are working to challenge the outdated, inefficient, & traditional marketing mindset, by:
For innovative, SME Companies looking to grow within their sector, Bull Moose Marketing builds Progressive Strategies designed to directly impact business performance.
Unlike other agencies, only Bull Moose offers true, actionable strategies, aligning data, technology, content, and sales to bring about measurable impact on business performance.
Growth can't begin without a strategic plan to achieve your business goals, and companies shouldn't confuse a handful of tactics as a marketing strategy. A true strategy should dictate the correct tactics that will move the needle for increased growth.
Technology is critical in all facets of business; yet too often, companies select software tools and services in the hopes it will fix a problem, only to learn it's created more issues in the process. Marketing Technology (Mar-Tech) is useless and expensive if you don't select the right tools or know how to get the full value from them.
Content is the fuel that drives marketing. Without it, manufacturers have nothing to engage prospects with. Content, however, is like it building a product, requiring the right message, form (text, image, video, etc.), adequate resources, and distribution channels in order to effectively reach prospects.