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DMO Download
News Digest

The DMO Download

A weekly digest on economic development and cultural, heritage tourism news.

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Celebrating Green: St. Patrick’s Day’s Impact on Global Tourism

Learn about St. Patrick’s Day and its impact on Irish tourism, the rise of rural tourism, and more.

Utah Tourism Goes Global With New Marketing Approach

Learn about how Utah is going global with their marketing efforts, Cape Cod’s tourism destination marketing district, and more.

Sojern Reveals First Of Its Kind Destination Marketing Report

Learn about a first-of-its-kind destination marketing report, Gen Z’s increasing influence on the tourism industry, the difference between place and destination branding, and more.

Community Surveys Strengthen Tourism Marketing Plans

Explore key tourism marketing predictions for 2024, learn how community input can strengthen marketing strategies for rural communities, and more.

New Wildlife Heritage Areas Help Travelers Find Responsible Animal Experiences

Learn about the significance of investment in the tourism industry, the opportunities that travel branded entertainment can offer DMOs, why Wildlife Heritage Areas are promoting ethical wildlife encounters, and so much more.

Visit Cincy Proposes Building New Arena to Boost Tourism

Learn why Visit Cincy proposed building a new area in the city, how North Dakota is battling a declining grocery store presence in rural communities, and more.

Investment in Influencer Marketing Surpasses Traditional Ads

Learn about the challenges of rural housing, influencer marketing trends, and how influencer marketing can boost a DMO’s marketing approach.

Changing the Public’s Perception of “Hillbillies”

Check out stories about Scottsdale’s successful advertising campaign, how the town of Pageland is holding onto its rural identity, and so much more.

Hawai’i Approves Funding for Maui Recovery Marketing Plan

Learn about why folks were moving south during the pandemic, Hawai’i’s quick response to the Maui wildfires, and more.

Tech Program Helps Economically Distressed Counties With Tourism

Learn about how this program at Tennessee Tech University is helping transform rural communities, how convention and visitors bureaus can operate in a future without cookies, and why digital analytics are a powerful tool for DMOs.

Lessons for DMOs on Driving Economic Growth From Kentucky Tourism

Learn about how northern Kentucky is improving their tourism economy, why seeking the perfect vacation can ruin others’ vacation, a new market tax credit that is helping boost rural growth, and more.

‘Oppenheimer’ Leaves Out the Rural Downwind Communities

In this edition of the DMO Download, take a look at why domestic tourism is struggling this summer, what the new movie ‘Oppenheimer’ leaves out of the story, how marketing impacts tourism, and more.

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