News Digest
The DMO Download
‘Oppenheimer’ Leaves Out the Rural Downwind Communities
In this edition of the DMO Download, take a look at why domestic tourism is struggling this summer, what the new movie ‘Oppenheimer’ leaves out of the story, how marketing impacts tourism, and more.
Walking the ‘Fine Line’ of Rural Development and Gentrification
Read about the impact of rural development and gentrification, the importance of sustainable tourism, why social media still has a huge influence on travel decisions, and more.
How Can Destinations Plan for the Nighttime Economy?
learn about how planning can help destinations benefit from nighttime economies, why diversity is important in tourism leadership positions, why the U.S. hasn’t fully recovered from Covid-19, and how marketing strategies – not tactics – are vital to your destination’s success.
Utilizing Local Cuisine to Showcase a Unique Regional Identity
Learn about how one restauranteur is popularizing Midwestern food and culture, dive into some lessons from Sedona’s tourism challenges, what Meta’s Threads could mean for DMOs, and more.
Tennessee Takes the Road Less Traveled
Learn about establishing balance in outdoor recreation economies, the trends we’re seeing in summer travel, how some destinations are encouraging the road less traveled, and more.
How Can Destinations Prepare to Attract Travelers Over the Coming Decade?
In this edition, learn why cities targeting travelers in the suburbs, how to manage an online presence, how DMOs can align their marketing budget with marketing strategy, and more.
This Destination Just Made Itself Phone-free
Learn about one community’s unique partnership to combat unemployment, a destination that declared itself “phone-free,” how to market your whole region instead of a single amenity and so much more.
Rural Counties in Northern Great Lakes Grow at Above-Average Pace
Learn about the “real” travel influencers of today, why rural counties in the Great Lakes are growing, how destinations can support LGBTQIA+ travelers, and more.
Why Destination Marketing Often Falls Short
Read about how environmental concerns can influence tourism, how agri-tourism is driving Wisconsin’s economy, what the Metaverse means for rural destinations and more.
Western Towns Risk Being ‘Loved to Death’
Read about American Byways, Instagram’s impact on the travel industry, over-tourism in the western U.S. and more.
Google Analytics Update Offers Opportunities for DMOs
Check out what DMOs can take away from Google Analytics’s new update, what Brand USA is predicting for US tourism, how rural partnerships can lead to success in funding, and more.
How to Save Small Colleges In Rural Communities
Read up on an updated look at travel influencers, the state of rural jobs, how small colleges impact rural communities, and so much more.