The DMO Download
A weekly digest on economic development and cultural, heritage tourism news.
Fake online travel reviews will directly influence $4.1 billion in consumer spending, a new study from the University of Baltimore and CHEQ shows. Consumers rely heavily on reviews when making decisions, making the influencer industry worth about $4 trillion.
Experience Kissimmee developed and launched a new online, self-service tool designed to help DMOs discern the economic impact of their sales and marketing efforts.
As the post-pandemic work environment is shifting, travelers are opting for longer trips and changing the local tourism industry.
There’s no denying that the COVID-19 pandemic drove a massive surge in tourists exploring rural destinations. However, Airbnb is seeing a slow return to cities.
Authenticity still reigns supreme in reaching customers and gaining followers. COVID-19’s shutdown opened the door for smart marketers and influencers to entertain and engage followers in surprising ways.
The U.S. Travel Association asked for a public-private task force by the end of May to develop a data-driven roadmap to open U.S. borders and welcome international tourism again.
After a difficult 2020, Colorado lawmakers hope to give the tourism industry a boost by creating a Meeting and Events Incentive Program.
Heritage tourism brings visitors to historic cemeteries, several U.S. senators send a bipartisan letter urging funding for the travel industry & more.
A House Bill preserving historic sites, new CDC travel guidelines for vaccinated tourists and warmer winters creating challenges for outdoor tourism.