News Digest
The DMO Download
AI Could Be an ‘Existential Threat’ to DMOs. How Some Are Getting Ahead of The Curve
Uncover how DMOs are navigating AI’s impact, embracing play tourism, adapting to evolving traveler behaviors, leveraging social media trends, and more.
Majority of Americans Use AI for Travel Planning
AI is changing how Americans plan trips, fall travel sees budget-conscious shifts, ancestry tourism gains momentum, and generative AI adds a twist to Halloween-themed travel.
Maximizing Revenue Through Event Tourism: Lessons from The Eras Tour
Explore Oklahoma’s rural economic growth, witness Tennessee’s tourism surge with the Era’s Tour, uncover innovative strategies in destination marketing, and more.
AI Set to Shape the Future of Travel & Tourism
Learn about the transformative power of AI in the travel and tourism industry, from enhancing customer experiences to promoting sustainability.
Pennsylvania Rebrands as “The Great American Getaway”
Discover Pennsylvania’s new tourism brand, the impact of destination promotion on community vitality, Gen Z’s travel habits, and the power of influencer marketing.
A TikTok Ban Would Disrupt Tourism Marketing: What You Need To Know
Explore adventure tourism, learn about TikTok marketing challenges, discover spring travel trends, and more.
2024’s Total Solar Eclipse Draws Eyes and Travelers
Witness the Total Solar Eclipse, discover Roscommon County’s revival, explore ‘brain gain’ in rural tourism, and more.
Celebrating Green: St. Patrick’s Day’s Impact on Global Tourism
Learn about St. Patrick’s Day and its impact on Irish tourism, the rise of rural tourism, and more.
Utah Tourism Goes Global With New Marketing Approach
Learn about how Utah is going global with their marketing efforts, Cape Cod’s tourism destination marketing district, and more.
Sojern Reveals First Of Its Kind Destination Marketing Report
Learn about a first-of-its-kind destination marketing report, Gen Z’s increasing influence on the tourism industry, the difference between place and destination branding, and more.
Community Surveys Strengthen Tourism Marketing Plans
Explore key tourism marketing predictions for 2024, learn how community input can strengthen marketing strategies for rural communities, and more.
New Wildlife Heritage Areas Help Travelers Find Responsible Animal Experiences
Learn about the significance of investment in the tourism industry, the opportunities that travel branded entertainment can offer DMOs, why Wildlife Heritage Areas are promoting ethical wildlife encounters, and so much more.