News Digest
The DMO Download
Community Surveys Strengthen Tourism Marketing Plans
Explore key tourism marketing predictions for 2024, learn how community input can strengthen marketing strategies for rural communities, and more.
New Wildlife Heritage Areas Help Travelers Find Responsible Animal Experiences
Learn about the significance of investment in the tourism industry, the opportunities that travel branded entertainment can offer DMOs, why Wildlife Heritage Areas are promoting ethical wildlife encounters, and so much more.
Visit Cincy Proposes Building New Arena to Boost Tourism
Learn why Visit Cincy proposed building a new area in the city, how North Dakota is battling a declining grocery store presence in rural communities, and more.
Investment in Influencer Marketing Surpasses Traditional Ads
Learn about the challenges of rural housing, influencer marketing trends, and how influencer marketing can boost a DMO’s marketing approach.
Changing the Public’s Perception of “Hillbillies”
Check out stories about Scottsdale’s successful advertising campaign, how the town of Pageland is holding onto its rural identity, and so much more.
Hawai’i Approves Funding for Maui Recovery Marketing Plan
Learn about why folks were moving south during the pandemic, Hawai’i’s quick response to the Maui wildfires, and more.
Tech Program Helps Economically Distressed Counties With Tourism
Learn about how this program at Tennessee Tech University is helping transform rural communities, how convention and visitors bureaus can operate in a future without cookies, and why digital analytics are a powerful tool for DMOs.
Lessons for DMOs on Driving Economic Growth From Kentucky Tourism
Learn about how northern Kentucky is improving their tourism economy, why seeking the perfect vacation can ruin others’ vacation, a new market tax credit that is helping boost rural growth, and more.
‘Oppenheimer’ Leaves Out the Rural Downwind Communities
In this edition of the DMO Download, take a look at why domestic tourism is struggling this summer, what the new movie ‘Oppenheimer’ leaves out of the story, how marketing impacts tourism, and more.
Walking the ‘Fine Line’ of Rural Development and Gentrification
Read about the impact of rural development and gentrification, the importance of sustainable tourism, why social media still has a huge influence on travel decisions, and more.
How Can Destinations Plan for the Nighttime Economy?
learn about how planning can help destinations benefit from nighttime economies, why diversity is important in tourism leadership positions, why the U.S. hasn’t fully recovered from Covid-19, and how marketing strategies – not tactics – are vital to your destination’s success.
Utilizing Local Cuisine to Showcase a Unique Regional Identity
Learn about how one restauranteur is popularizing Midwestern food and culture, dive into some lessons from Sedona’s tourism challenges, what Meta’s Threads could mean for DMOs, and more.