On this recorded webinar, you will be introduced to the idea of using a marketing strategy to prove sustainability and credibility, how to incorporate this strategy into your grant applications and more.

It is surprising how many organizations admit to not having a documented marketing strategy for their destination.

In this webinar Bull Moose Marketing’s VP of Client Strategies (and former Carnival Cruise brand ambassador) Ron Mattocks talks with niche travel blogger Hannah Brenner about how DMOs can effectively add influencers to their heritage and cultural tourism marketing efforts.

Josh Sherretts and PA Downtown Center Exec. Director Julie Fitzpatrick discuss heritage tourism and getting started on post COVID-19 marketing strategies.

You may not be aware of the opportunities your company is missing because you don’t have visibility on the potential customers that are visiting your website daily.

Companies approach seeking out new sales opportunities in a variety of ways. This can range from having a dedicated sales team cold-calling from contacts to the company owner checking in with current and past customers.

Account-Based Marketing (ABM) is a B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts and by employing personalized campaigns built around messaging that speaks to specific attributes and needs of the account you’re targeting.

Social media is a very large component of businesses in the digital era. This is still the case with areas that might not be expected, like manufacturing, but it is not only used for marketing.

The days when people used the Yellow Pages to find your business are over. When people want to find something, they turn to the Internet, specifically on their phones for information.

Trends that are helping rural areas and small towns attract new residents and visitors, increase community engagement, and support the growth of new businesses.

In today’s digital age, having a website is a must – but just having a nice site isn’t good enough.

Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.