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The Progressive Marketer
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The Progressive Marketer

These progressive marketing articles offer tactics and strategy inspiration for heritage tourism, economic development, destination marketing organizations and other industry segments working to make their communities better places to work and live.

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Are You Ready to Start Building a New Website? Read This First

Before diving in and developing a new website for your destination, there are some important questions you need to be asking.

Getting Stakeholder and Community Buy-In to Build Your Brand

While getting stakeholder support is a common challenge, there are several strategies DMOs can use to get everyone into agreement. However, aligning your stakeholders with your destination branding strategies is an integral part of branding a community. 

Destination Branding: What DMOs Can Learn From The Avengers About Stakeholder Buy-in

Developing strong relationships with your stakeholders leads to a strong community brand. Learn how to assemble your destination’s team and achieve success… just like The Avengers.

What’s Our Community Brand?

Every business, non-profit organization, or local government is only as good as the community around them.

5 Opportunities DMOs Have to Market to Value-Based Travelers

Marketing to value-based travelers requires a different perspective. In the past, many travel-related ads centered on price-based tourism and featured low costs as the main attraction

Sustainable, Value-Based Tourism and What It Means for Your Destination

Value-based tourism is one of the most popular types of travel these days. With people from all generations becoming more conscientious about sustainability and travel, they’re booking trips that offer some value to their lives.

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Does Your Site Showcase These 5 Key Elements Of A Heritage Tourism Website?

Make sure that your website hits all the right points to resonate with your intended audience by implementing these 5 key tourism website elements.

Is Your Destination on the Map? Google My Business for DMOs

Google My Business has the power to illustrate what your destination has to offer by listing your amenities, businesses and attractions.

How DMOs Can Align Marketing Budgets With Marketing Strategy

Now that the United States is opening back up to travelers, continued marketing keeps your location uppermost in visitors’ minds. For example, if you stop advertising, potential tourists might forget about your location and look at others. So where do you start and how do you persuade the financial folks to earmark a substantial amount for marketing?

How Will You Manage Your Visitors’ Expectations?

It’s important to take the right steps in managing your visitors’ expectations. Check out this blog for our tips on keeping your visitors updated and giving them a valuable experience.

Here’s How to Keep Up with Current Influencer Marketing Trends

COVID-19’s shutdown opened the door for smart marketers and influencers to entertain and engage followers in surprising ways that didn’t require huge investments.

The Wild Side of Heritage Tourism

As I traveled farther and farther from Dublin, I noticed something new and definitely different. There were signs with an undulating line – think of Charlie Brown’s shirt or an EKG. These were signs for a different kind of experience, the Wild Atlantic Way.

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