The Progressive Marketer
These progressive marketing articles offer tactics and strategy inspiration for heritage tourism, economic development, destination marketing organizations and other industry segments working to make their communities better places to work and live.
Before diving in and developing a new website for your destination, there are some important questions you need to be asking.
While getting stakeholder support is a common challenge, there are several strategies DMOs can use to get everyone into agreement. However, aligning your stakeholders with your destination branding strategies is an integral part of branding a community.
Developing strong relationships with your stakeholders leads to a strong community brand. Learn how to assemble your destination’s team and achieve success… just like The Avengers.
Every business, non-profit organization, or local government is only as good as the community around them.
Marketing to value-based travelers requires a different perspective. In the past, many travel-related ads centered on price-based tourism and featured low costs as the main attraction
Value-based tourism is one of the most popular types of travel these days. With people from all generations becoming more conscientious about sustainability and travel, they’re booking trips that offer some value to their lives.
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Account-based Marketing gets results!
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Make sure that your website hits all the right points to resonate with your intended audience by implementing these 5 key tourism website elements.
Google My Business has the power to illustrate what your destination has to offer by listing your amenities, businesses and attractions.
Now that the United States is opening back up to travelers, continued marketing keeps your location uppermost in visitors’ minds. For example, if you stop advertising, potential tourists might forget about your location and look at others. So where do you start and how do you persuade the financial folks to earmark a substantial amount for marketing?
It’s important to take the right steps in managing your visitors’ expectations. Check out this blog for our tips on keeping your visitors updated and giving them a valuable experience.
COVID-19’s shutdown opened the door for smart marketers and influencers to entertain and engage followers in surprising ways that didn’t require huge investments.
As I traveled farther and farther from Dublin, I noticed something new and definitely different. There were signs with an undulating line – think of Charlie Brown’s shirt or an EKG. These were signs for a different kind of experience, the Wild Atlantic Way.