The Progressive Marketer
Progressive marketing articles for manufacturing, construction, B2B services, tourism, and other industry segments working to make their communities better places to work and live.
COVID-19’s shutdown opened the door for smart marketers and influencers to entertain and engage followers in surprising ways that didn’t require huge investments.
As I traveled farther and farther from Dublin, I noticed something new and definitely different. There were signs with an undulating line – think of Charlie Brown’s shirt or an EKG. These were signs for a different kind of experience, the Wild Atlantic Way.
It’s time to maximize opportunities to invite guests to enjoy the education and experience of heritage tourism sites, no matter the season. Find out how!
Every museum, state park, attraction and other venue is part of a region with outstanding lifestyle amenities. Promote them all; don’t choose one.
If you want to fund heritage tourism in your region, where do you start? You already have big ideas and attractions in place, but you need money to make the magic happen.
Successful heritage tourism marketing gives visitors the opportunity to experience communities and their regional assets.
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As B2B companies reevaluate their budgets in the wake of COVID-19, it may be tempting to slash the marketing and advertising budget.
Learn about several free tools that can show you the specific companies that are visiting your site.
The “fog of war,” first coined by Prussian General Carl von Clausewitz, is a term often used to describe the dominating uncertainty that hallmarks the chaos of battle.
Finding, recruiting, and hiring employees, especially in the manufacturing sector, is more than just putting job vacancies on job boards and industry trade journals.
Social media is having a big impact on the manufacturing industry and helping manufacturers sell, develop, and recruit new associates.
This article is the third in a series explaining the strategy of account-based marketing and how businesses who are a fit can benefit from this approach.