The Progressive Marketer
These progressive marketing articles offer tactics and strategy inspiration for heritage tourism, economic development, destination marketing organizations and other industry segments working to make their communities better places to work and live.
When it comes to travel, your visitors want to feel understood. Destinations that can show empathy and understanding will gain their trust and loyalty.
With the Metaverse making tourism headlines everywhere, it’s vital for rural DMOs and CVBs to know what this trend means for their destination.
It’s important to make sure the first impression, and every touch-point in between, is one that’s authentic for your DMO, CVB or cultural nonprofit. Your visitors want to know that your area is worth the visit, and that they can trust that you’re marketing an experience that will match up to expectations.
Looking at the right analytics helps DMOs and CVBs convert users into visitors and your destination’s website plays a key role in this process.
Read this advice and learn how you can lay the groundwork for a trustworthy website that your visitors can rely on.
Before diving in and developing a new website for your destination, there are some important questions you need to be asking.
While getting stakeholder support is a common challenge, there are several strategies DMOs can use to get everyone into agreement. However, aligning your stakeholders with your destination branding strategies is an integral part of branding a community.
Developing strong relationships with your stakeholders leads to a strong community brand. Learn how to assemble your destination’s team and achieve success… just like The Avengers.
Every business, non-profit organization, or local government is only as good as the community around them.
Marketing to value-based travelers requires a different perspective. In the past, many travel-related ads centered on price-based tourism and featured low costs as the main attraction
Value-based tourism is one of the most popular types of travel these days. With people from all generations becoming more conscientious about sustainability and travel, they’re booking trips that offer some value to their lives.
Make sure that your website hits all the right points to resonate with your intended audience by implementing these 5 key tourism website elements.