The Progressive Marketer
These progressive marketing articles offer tactics and strategy inspiration for heritage tourism, economic development, destination marketing organizations and other industry segments working to make their communities better places to work and live.
Is Your Destination on the Map? Google Business Profiles for DMOs
Google My Business has the power to illustrate what your destination has to offer by listing your amenities, businesses and attractions.
How DMOs Can Align Marketing Budgets With Marketing Strategy
Now that the United States is opening back up to travelers, continued marketing keeps your location uppermost in visitors’ minds. For example, if you stop advertising, potential tourists might forget about your location and look at others. So where do you start and how do you persuade the financial folks to earmark a substantial amount for marketing?
How Will You Manage Your Visitors’ Expectations?
It’s important to take the right steps in managing your visitors’ expectations. Check out this blog for our tips on keeping your visitors updated and giving them a valuable experience.
Here’s How to Keep Up with Current Influencer Marketing Trends
COVID-19’s shutdown opened the door for smart marketers and influencers to entertain and engage followers in surprising ways that didn’t require huge investments.
The Wild Side of Heritage Tourism
As I traveled farther and farther from Dublin, I noticed something new and definitely different. There were signs with an undulating line – think of Charlie Brown’s shirt or an EKG. These were signs for a different kind of experience, the Wild Atlantic Way.
Maximize Destination Tourism Marketing by Using Seasonality
It’s time to maximize opportunities to invite guests to enjoy the education and experience of heritage tourism sites, no matter the season. Find out how!
The DMO Download
A weekly digest for those who market & manage destinations.
Heritage Tourism Marketing: Promote Your Whole Region, Not Just A Single Amenity
Every museum, state park, attraction and other venue is part of a region with outstanding lifestyle amenities. Promote them all; don’t choose one.
Successful Marketing Can be a Funding Stream for Heritage Tourism
If you want to fund heritage tourism in your region, where do you start? You already have big ideas and attractions in place, but you need money to make the magic happen.
Marketing Tactics are Not a Strategy for Heritage Tourism
Successful heritage tourism marketing gives visitors the opportunity to experience communities and their regional assets.
The Best Marketing Strategy for Manufacturers
As B2B companies reevaluate their budgets in the wake of COVID-19, it may be tempting to slash the marketing and advertising budget.
Free Tools Manufacturers Can Use for Hidden Sales Opportunities
Learn about several free tools that can show you the specific companies that are visiting your site.
The Fog of War: 11 Ways Manufacturers can Leverage Marketing During COVID-19
The “fog of war,” first coined by Prussian General Carl von Clausewitz, is a term often used to describe the dominating uncertainty that hallmarks the chaos of battle.