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The Progressive Marketer
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The Progressive Marketer

Progressive marketing articles for manufacturing, construction, B2B services, tourism, and other industry segments working to make their communities better places to work and live.

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The Fog of War: 11 Ways Manufacturers can Leverage Marketing During COVID-19

The “fog of war,” first coined by Prussian General Carl von Clausewitz, is a term often used to describe the dominating uncertainty that hallmarks the chaos of battle.

How Marketing Can Help With Your Hiring Needs

Finding, recruiting, and hiring employees, especially in the manufacturing sector, is more than just putting job vacancies on job boards and industry trade journals.

How Can Manufacturers Use Social Media to Grow Their Business

Social media is having a big impact on the manufacturing industry and helping manufacturers sell, develop, and recruit new associates.

How Rural Manufacturers Can Leverage Account-Based Marketing

This article is the third in a series explaining the strategy of account-based marketing and how businesses who are a fit can benefit from this approach.

Benefits of Account-Based Marketing for Manufacturers

This article is the second in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach.

Why Account-Based Marketing is a Fit for Rural Manufacturers

This article is the first in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach.

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Account-based Marketing gets results!
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Need ideas to generate leads from your website?

5 Reasons Why Your Small Business Should Have a Website

Owning a space on the web is a great way to help grow your brand. Check out these 5 reasons you should consider having a website for your business.

Getting Started with Facebook for Your Business

Facebook might seem overwhelming. Where do you start? Take a moment to run through these considerations. As you read through them, keep your organization’s goals in mind and jot down ideas as they come to you.

7 Content Marketing Tactics from 1904 Small Businesses Can Use Today

I’m a bit of a history nerd. There’s a pile of 5-inch books on my desk, and I can’t keep from talking about it whenever an opportunity arises.

What’s Our Community Brand?

Every business, non-profit organization, or local government is only as good as the community around them.

Why Move Back to Meadville?

“Why did you want to move back?” It’s the question I’m asked most often since returning to Crawford County this past summer.

The ROI of Not Doing Marketing Correctly

Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to factors contributing to ROI.

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