How Marketing Can Help With Your Hiring Needs
Finding, recruiting, and hiring employees, especially in the manufacturing sector, is more than just putting job vacancies on job boards and industry trade journals.
How Can Manufacturers Use Social Media to Grow Their Business
Social media is having a big impact on the manufacturing industry and helping manufacturers sell, develop, and recruit new associates.
How Rural Manufacturers Can Leverage Account-Based Marketing
This article is the third in a series explaining the strategy of account-based marketing and how businesses who are a fit can benefit from this approach.
Benefits of Account-Based Marketing for Manufacturers
This article is the second in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach.
Why Account-Based Marketing is a Fit for Rural Manufacturers
This article is the first in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach.
5 Reasons Why Your Small Business Should Have a Website
Owning a space on the web is a great way to help grow your brand. Check out these 5 reasons you should consider having a website for your business.
The DMO Download
A weekly digest for those who market & manage destinations.
Getting Started with Facebook for Your Business
Facebook might seem overwhelming. Where do you start? Take a moment to run through these considerations. As you read through them, keep your organization’s goals in mind and jot down ideas as they come to you.
7 Content Marketing Tactics from 1904 Small Businesses Can Use Today
I’m a bit of a history nerd. There’s a pile of 5-inch books on my desk, and I can’t keep from talking about it whenever an opportunity arises.
Why Move Back to Meadville?
“Why did you want to move back?” It’s the question I’m asked most often since returning to Crawford County this past summer.
The ROI of Not Doing Marketing Correctly
Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to factors contributing to ROI.
Marketing ROI: Return on Information
Of the wealth of data marketers can draw from, arguably the most important is that related to ROI. The bottom line drives everything in business, and marketing is not exempt from scrutiny here.
Technology Won’t Fix Alignment of Your Sales and Marketing
In another lifetime while managing the purchasing department at a large home-building company I inherited the task of overseeing the implementation of an online software program that construction managers in the field were to use in scheduling and paying vendors.