+ + + +
The Progressive Marketer
Help Articles

The Progressive Marketer

These progressive marketing articles offer tactics and strategy inspiration for heritage tourism, economic development, destination marketing organizations and other industry segments working to make their communities better places to work and live.

  • Filter by Industry

  • Filter by Topic

Marketing ROI: Return on Information

Of the wealth of data marketers can draw from, arguably the most important is that related to ROI. The bottom line drives everything in business, and marketing is not exempt from scrutiny here.

Technology Won’t Fix Alignment of Your Sales and Marketing

In another lifetime while managing the purchasing department at a large home-building company I inherited the task of overseeing the implementation of an online software program that construction managers in the field were to use in scheduling and paying vendors.

Get Tourism Industry News & Case Studies Sent to Your Inbox

Enter your email address below to receive marketing case studies and customer stories, as well as 'The DMO Download', our weekly economic development and tourism news digest.