The Progressive Marketer
These progressive marketing articles offer tactics and strategy inspiration for heritage tourism, economic development, destination marketing organizations and other industry segments working to make their communities better places to work and live.
Of the wealth of data marketers can draw from, arguably the most important is that related to ROI. The bottom line drives everything in business, and marketing is not exempt from scrutiny here.
In another lifetime while managing the purchasing department at a large home-building company I inherited the task of overseeing the implementation of an online software program that construction managers in the field were to use in scheduling and paying vendors.