Free Tools Manufacturers Can Use for Hidden Sales Opportunities
by Ron Mattocks
Manufacturers, logistics, and the entire supply chain have in some way been impacted by COVID-19. A mid-March study assessing the impact of COVID-19 on manufacturers in North America found that 28% are searching for replacement suppliers while another 28% plan to reshore their operations back in the United States.
That means there are OEMs and large Tier 1 Suppliers are looking around for solutions and they need them quickly. This could mean opportunities for many manufacturers of component parts, opportunities they likely don’t want to miss out on.
So how can these manufacturers capitalize on the needs that exist out there? Well, there’s some marketing technology (martech) tools out there – free ones – that can help uncover unknown sales opportunities.
Get More Deals
Account-based Marketing gets results!
Get More Leads
Need ideas to generate leads from your website?
In this episode of The Progressive Marketer Bull Moose Marketing’s VP of Client Strategy, Ron Mattocks, and VP of Business Development, Josh Sherretts, will talk about several free tools that can show you the specific companies that are visiting your site.
They also will give quick demos of the tools to show you what information these tools provide and how your sales team can leverage that information to uncover sales opportunities you didn’t know existed.
At the end of the video, Ron and Josh will tell you how you can have these tools added to your website at absolutely no cost. Watch below or click on the link here.
Ready to have these tools installed on your website?
Click below for instruction on how to make that happen and start seeing potential sales opportunities.
Ron Mattocks was born and raised in Guys Mills, Pennsylvania. Following high school, he joined the Army to see the world before a career as a construction executive in Texas. Eventually, Ron switched to Internet marketing, consulting for companies such as GMC, ConAgra, Mattel, and others. During this time he also published the book, Sugar Milk: What One Dad Drinks When He Can’t Afford Vodka and began writing regularly for the Huffington Post, Disney's Babble, and the TODAY Show. Currently, Ron is the co-owner of Historia Inspired, LLC, and VP of Client Strategy at Bull Moose Progressive Marketing located in Meadville. He graduated from St. Edwards University in Austin, Texas with a degree in English Literature, and is a board member of both the Crawford County Historical Society and Northwest PA Railroad and Tooling Museum.
The Progressive Marketer
Marketing articles for manufacturing, construction, B2B services, tourism, and other industry segments working to make their communities better places to work and live.
Make sure that your website hits all the right points to resonate with your intended audience by implementing these 5 key tourism website elements.
Google My Business has the power to illustrate what your destination has to offer by listing your amenities, businesses and attractions.
Now that the United States is opening back up to travelers, continued marketing keeps your location uppermost in visitors’ minds. For example, if you stop advertising, potential tourists might forget about your location and look at others. So where do you start and how do you persuade the financial folks to earmark a substantial amount for marketing?