Clarion County

Success Story

By conducting extensive research and community engagement, we developed a cohesive identity and the tagline “Your Trailhead to Happiness.” The strategy included targeted marketing campaigns, KPIs, funding recommendations, and new website.

Need

The Clarion County Economic Development Corporation (CCEDC) took over a new role as the designated Tourism Promotion Agency for the county. As such, they required a destination brand strategy, tagline, and correlating tactical marketing plan to promote Clarion County as an attractive tourist destination and to revitalize their visitor economy.

Approach

Bull Moose’s approach to Clarion County’s destination brand strategy was comprehensive and data-driven. The process began with extensive research, including community surveys, stakeholder interviews, and a SWOT analysis, complemented by consumer segmentation. This informed the development of a brand identity centered that yielded the tagline “Your Trailhead to Happiness.” The team identified six prime audiences and crafted targeted marketing campaigns for each. Four strategic initiatives were formulated, aligned with the county’s vision, and a brand maturity model was created to guide progress. The strategy incorporated recommendations for appropriate marketing channels and current trends along with associated Key Performance Indicators (KPIs) and potential funding sources, resulting in an actionable strategy.

Our goal with the Discover Clarion County website was to highlight the unique charm of this remarkable region. Clarion County is a hidden gem, and we’re thrilled to to have a website of this caliber that make its attractions more accessible than ever. This dynamic, user-friendly platform invites visitors to connect with the area’s beauty and character in a whole new way.

Hind Karns
Executive Director Discover Clarion County

Outcome

The outcome of Bull Moose’s strategy provided the CCEDC with a comprehensive roadmap for establishing Clarion County as a compelling tourist destination. It delivered a defined brand identity, targeted marketing approaches, and a stakeholder engagement framework. The actionable implementation plan included, branding guidelines, KPIs, measurement tools, and relevant funding. The strategy aligned tourism initiatives with broader community development goals, emphasizing sustainability. This holistic approach equipped CCEDC to revitalize Clarion County’s visitor economy while contributing to overall community development.