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Bull Moose Marketing
Bull Moose
Marketing
Strategic Marketing Systems
When teams are stretched thin, marketing becomes a list of one-offs—posts with no plan, ad buys you can’t track, and content that misses the audience. We build campaigns around your ideal visitors and their journey, with clear goals, right-fit channels, and creative that reflects your place—not generic stock. Expect a practical calendar, asset kits your team can use, and reporting you don’t need a decoder ring to understand. We handle the heavy lifting (content, design, media management, email, and partner amplification) while keeping your stakeholders aligned, so momentum builds and your numbers move—trips, spend, dwell time, and word-of-mouth.
Campaign Strategy & Planning
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Outcomes, audiences, channels, creative concepts, budgets, and a practical calendar.
Content Development
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Copywriting, photography direction, short-form video concepts, and asset kits that reflect your place (not stock).
Social Media Management
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Page hygiene, content scheduling, community moderation, and engagement playbooks.
Paid Media Management
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Planning, buys, and optimization across social, display, video, native, and limited OOH.
Search & Maps Basics
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Always-on SEO hygiene, listings/Google Business Page management, and content tuned to top intent.
Email & CRM
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Lead capture, segmentation, automations, and monthly campaigns tied to the visitor journey.
Influencers & PR Support
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Sourcing, briefs, hosting coordination, usage rights, and measurement.
Partner Amplification
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Co-op templates, partner toolkits, and cross-promotion across tourism, EDO, and planning partners.
Event & Seasonal Campaigns
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Launch plans, onsite signage/QRs, itineraries, and rapid content capture.
Grant & Sponsor Compliance
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UTM standards, reporting packages, and documentation that match funding rules.
Accessibility & Brand Standards
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Alt text, captions, readability, and brand consistency checks across channels.
Analytics & Reporting
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Scorecards you can act on—traffic, trips, bookings/leads, spend, dwell, referrals.
Ongoing Optimization
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A/B tests, creative refreshes, budget shifts, and quarterly planning to keep momentum.
Handoff & Governance
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Playbooks, content calendars, and training so your team can run with it.
Help Resources
Marketing articles for anybody working to make their communities better places to work and live.
