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Bull Moose Marketing

Bull Moose
Websites

Destination and Community Sites

Outdated sites cost you bookings, credibility, and staff time. We design and build fast, accessible websites that serve visitors, residents, and investors with clear paths to action—plan a trip, list a business, explore sites, submit an RFI. Your team gets an easy-to-manage CMS, structured content, and integrations that matter (analytics, CRM, Bandwango/passes, calendars, maps, booking and lead forms). We fix the foundations—architecture, SEO basics, performance, and accessibility—then layer in governance so updates don’t stall when roles change. Your website becomes the hub of your place-brand ecosystem, not a bottleneck.

Site goals, audiences, content inventory, analytics review, and peer set scan.
Sitemaps, user flows, and wireframes that guide visitors, residents, and investors to actions.
Accessible, mobile-first layouts and component library that reflect your place brand (no generic stock look).
Modern, easy-to-manage CMS with structured content types (events, listings, itineraries, projects, RFIs).
Analytics, CRM, Bandwango/passes, calendars, maps, booking/lead forms, newsletter signups, and GBPs.
Core Web Vitals, ADA-focused practices (alt text, contrast, keyboard nav), and page-speed tuning.
Technical hygiene (metadata, schema, redirects), content structure, and search-friendly URLs.
Content modeling, page templates, QA, and migration/redirect plan to protect rankings.
Trip planners, directory submissions, investor/RFI forms, and clear CTAs with tracking.
GA4, goal setup, UTM standards, and simple dashboards your team can read.
Editor training, governance checklist, and update playbooks so changes don’t stall.
Staging, QA, accessibility checks, DNS/SSL, uptime monitoring, and post-launch tuning.
Managed hosting with SSL, CDN, daily backups, and uptime monitoring.
  • Core Care: Monthly plugin/CMS updates, security scans, backup verification, and priority support.
  • SEO & Content Care: Core Care plus quarterly SEO audits, fixes, and minor content edits.
  • Optimization Care: SEO & Content Care plus performance tuning, A/B tests, and minor feature enhancements.
  • Support & SLA: Ticketing, response-time targets, and an emergency hotline for critical issues.

Web Build Process

We use a deliberate, stage-based process.

That way, everyone knows what’s happening, who’s responsible, and how each step supports results for DMOs and community brands.

1.

Discover & Plan

Requirements workshop, access/logistics, goals, and success metrics that shape features, functionality, and KPIs.

2.

Research & UX Strategy

Align on look/feel and content needs; analyze current-site behavior to inform navigation and the design concept.

3.

Design Approval

Present a concept and iterate to approval; having content ready here sharpens timelines and reduces rework.

4.

Build

Assemble the site in a modern CMS with the agreed structure, integrations, and components to prepare for launch.

5.

Test & Launch

QA for functionality, debug, then go live; add analytics, security, and third-party integrations, plus an SEO audit pass.

6.

Train & Handoff

Train your team to manage content and changes; we also provide post-launch support and maintenance options.

What we love to do

Bull Moose Marketing's skilled team offers integrated brand and marketing strategies.

Website Showcase

01

Ashtabula Visitors Bureau

02

Butler County Tourism & Convention Bureau

03

Jefferson County

04

Geneva on the Lake

05

Clarion County

06

Trumbull County

07

Visit Crawford

08

Meadville Distilling

Help Resources

Marketing articles for anybody working to make their communities better places to work and live.

Articles & Resources