A recent study from Destination Analysts reported that nearly two-thirds of DMO website users are potential visitors.

Of that number, 38.5% are interested in or are considering booking your destination. This means that your DMO website is reaching visitors at critical points in their decision-making process. A trustworthy destination website will convince visitors to lock in their getaway date, but an untrustworthy one could scare visitors away entirely. So, how do you earn their trust? There are many factors to consider when answering this question and each of them is an important step in building a DMO website that converts digital users into real-life visitors.

Is your website giving visitors trust issues?

In this 40-minute webinar, we put a spotlight on the principles and functionality your website needs in order to lay the groundwork for a high-performing, standout DMO website.

Here are some key takeaways:

• Why do you need visitors to trust your website and how do you earn it?
• Is your website a brand hub for your destination?
• How important is a trustworthy website to the visitor’s journey?
• What are website must-haves and best practices?