The DMO Download

A weekly digest for those who market and manage destinations.

Five Key Elements for Heritage Tourism Websites


Use These Elements To Improve Your Heritage Tourism Website

With travelers visiting about 38 websites before booking a vacation, having an effective website for your heritage tourism area is vital in attracting visitors to your destination. A good website is an opportunity to impress your audience with credibility and the unique aspects and compelling brand of your destination. There are five elements to heritage tourism websites that give them the ability to stand out in the crowd:

  • Understand and communicate the unique selling points of your destination.
  • Develop a clear brand for your heritage area.
  • Work on creating a good user experience.
  • Use high quality photography to showcase your destination.
  • Connect your heritage site to the community.

Travel Optimism Recedes As Delta Variant Continues (And Other Findings)

U.S. travelers balk as the Delta variant ramps up around the world, a Destination Analysts report reveals. Optimism reached a year-to-date low of 20.4% as travelers say they expect the pandemic to get worse in the U.S. over the next month. Some more findings from the report are:

  • Travel marketing is more difficult as safety concerns rise
  • Male travelers are more positive about traveling
  • A quarter of American travelers say this will get a vaccine this year
  • Americans are still planning fall travel

Canada Opens Borders To Vaccinated Americans

U.S. travelers can now visit their northern neighbors as Canada opens its borders. Tourists must be vaccinated, test negative for COVID-19 within three days of their trip and fill out a detailed application on the arriveCAN app before entering the country, the Associated Press reports. The Canada Border Services Agency has not revealed how many visitors it’s expecting, Vermont same-day COVID-19 testing sites saw the number of tests performed triple in recent weeks.

The U.S. is extending its nonessential travel ban on the Canadian and Mexican borders until Aug. 21, though the Biden administration is preparing for a phased reopening.

How Does A UNESCO World Heritage Rating Affect A Destination?

UNESCO strives to recognize heritage sites in three categories: cultural significance, environmental significance or both. The France-based organization has rated some of the world’s most cherished heritage sites such as Machu Picchu, the Grand Canyon, Yellowstone National Park and the Vatican. But how important is the rating to tourists? CNN Travel reveals some insights on how this high demand rating can affect tourists’ decisions on travel and their effect on the site’s sustainability.

  • Paige Schamberg

    Content Production Manager at Bull Moose Marketing. A lover of literature and a sunshine enthusiast who probably drinks too much tea. Connect with me on LinkedIn @paigeschamberg

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