News Digest
The DMO Download
Not All Tourists Are Looking for Sunshine
Read about dark tourism, holiday travel projections, Australia’s new brand ambassador and so much more.
These DMOs Are Joining Forces to Strengthen Their Tourism Efforts
Read about how one city is teaching its visitors about its history, increase in holiday airfare, a unique DMO partnership, destination branding and more.
Prepare Your Destination for Any Crisis
Learn about preparing for destination crises, facilitating inclusion in your marketing strategy, building brand ambassador programs and so much more
Know Your Travelers From Every Generation
Read about generational travel trends, a new partnership reaching new audiences, getting stakeholder buy-in and more.
You Should Still Market Your Destination in Challenging Times
Learn about branding rural communities, video marketing in tourism, Google Business Profiles for your stakeholders and more.
The Visitors Journey May Not Be What You Think
Learn about what Airbnb’s CEO has to say about the visitor funnel, read about Visit Native California’s new marketing partnership, dive into destination branding and more. Keep reading!
Top Travel Trends To Know To Finish 2022
In this DMO Download, we cover the top travel trends for the rest of this year, insight into travelers’ desire for flexibility, advice on interpreting digital analytics and more.
Direct Your Visitors to the Road Less Traveled
From Visit Florida’s new campaign to marketing tips from Dwayne “The Rock” Johnson to advice on how to market your whole region, this week’s DMO Download is packed with can’t-miss knowledge.
Metaverse Travel Is More Than Virtual Tours
Learn how to meet travelers’ needs more efficiently, what the metaverse can offer the travel industry, best tips for engaging influencers and more.
Scents Can Enhance Your Visitors’ Experiences
Read about a unique campaign that features stakeholders, get another look at remote workers and travel, learn how scent is playing a role in the travel industry and so much more.
Don’t Fall For the Latest Fake Review Scam
Read about a fake review extortion scheme, why travelers are willing to pay for more inclusive choices, how to prepare for your Google Ad Grant application and so much more.
Leaning on Heritage Tourism Can Help You Recover From the Pandemic
Learn about how one destination is using heritage tourism to bounce back from the pandemic, how DMOs can cope with economic unrest, how to build a website that converts users into visitors and so much more.