The DMO Download
A weekly digest for those who market and manage destinations.
Practicing Destination Balance in the Busy Season
by Paige Schamberg
The Latest Rural Tourism News
We hope everything is going smoothly as your destination prepares for the spring and summer season. With warmer weather on the horizon, it’s time to hit the ground running and make sure you have all the information you need to be successful. This week, learn how small towns can attract more talent, how to manage your destination’s busy season, how nostalgia can boost a rural destination’s message and more.
Small Towns Need To Up Their Game In Attracting Talent
This article from The Daily Yonder emphasizes the importance of attracting and retaining talent in rural communities. It suggests that investing in education and skills development, fostering entrepreneurship and innovation, promoting quality of life, and collaborating across sectors are key strategies for rural areas to succeed. Ultimately, talent is a critical resource for rural areas to thrive in today’s economy. Rural destinations can take away several lessons from this story:
- Invest in education and skills development: Rural areas can attract and retain talent by investing in education and skills development programs that prepare residents for jobs in growing industries.
- Foster entrepreneurship and innovation: Rural areas can support entrepreneurship and innovation by providing resources, such as business incubators, mentorship programs, and access to capital.
- Promote quality of life: Rural areas can attract and retain talent by promoting a high quality of life, including access to outdoor recreation, cultural amenities, and affordable housing.
- Collaborate across sectors: Rural areas can benefit from collaboration across sectors, including public, private, and nonprofit organizations. By working together, communities can identify and address challenges and capitalize on opportunities.
Overall, rural destinations should focus on creating an environment that is welcoming to talented individuals and provides opportunities for personal and professional growth. By doing so, rural areas can attract and retain talent, which can lead to economic growth and vitality.
Practicing Destination Balance
Overcrowding appears to be a problem that only major destinations face, but that’s not always the case. It your town has major festivals or celebrations that put a lot of pressure on your destination, it’s a good idea to keep reading. Even if your destination doesn’t experience high visitor numbers, it’s still important to know how to prepare for large crowds to protect your community and environment as best as possible. Some steps that DMOs can take to address overcrowding include diversifying tourism offerings, promoting off-season travel, and implementing visitor management systems.
This article highlights the importance of prioritizing sustainable tourism practices and managing the impact of tourism on local communities and environments. By implementing strategies that promote responsible tourism, DMOs can help ensure that their destinations remain attractive and desirable for visitors while also minimizing negative impacts on the local community and environment.
It’s also necessary for DMOs to collaborate with local stakeholders, including residents, businesses, and community organizations, to develop and implement effective solutions. By working together, DMOs and local stakeholders can identify and address the root causes of overcrowding and develop long-term strategies for sustainable tourism development.
Overall, DMOs play a critical role in promoting sustainable tourism practices and managing the impacts of tourism on local communities and environments. By taking proactive steps to address overcrowding and promote sustainable tourism, DMOs can help ensure the long-term success and viability of their destinations.
Tapping Into Nostalgia to Lift Up Small Communities
Everyone loves a little bit of nostalgia. From fond memories of family vacations to the “good old days” before social media, rural destinations can offer unique experiences that tap into visitors’ desire for the way things used to be. Quiet, idyllic towns and the slow, small-town pace can give you visitors the peace and respite they’ve been craving.
For rural destinations, tapping into nostalgia can be a powerful strategy for attracting visitors and promoting economic growth. By highlighting the community’s history and culture, rural destinations can differentiate themselves from other destinations and offer visitors a unique and authentic experience. Additionally, renovating historic buildings and attractions can help preserve the community’s heritage and contribute to a sense of pride and identity among residents.
However, rural destinations should be cautious not to rely solely on nostalgia and should also invest in modern amenities and infrastructure to meet the needs of visitors, as well as rural consider the impact of tourism on local resources and work to develop sustainable tourism practices that benefit both visitors and residents.
Make Yourself Competitive in Tourism Funding
Many DMOs are responsible for building, maintaining or promoting assets that highlight the very character of their communities. Knowing how to use a marketing strategy to prove sustainability and credibility is essential when vying for funding. Proving to investors that you have a reliable plan to attract end-users, help local businesses and create jobs gives legitimacy to your hard work. Implementing a marketing strategy for your project, community or organization can help demonstrate your destination’s credibility and potential for success. This webinar covers:
- Synchronizing your strategies with realistic funding goals
- Determining your funding goals and creating actionable plans to reach them
- What funding institutions are looking for when offering grants
- What you need in your toolkit to successfully apply for funds
- Advice on how to stand out in your funding application
For DMOs, winning grants and securing funding can make all the difference in your organization’s efforts in your community. This is why having a solid marketing plan can show funding institutions — and the world — that your vision is worth investing in to make the world a better place.