A Model DMOs Can Use to Build a More Effective Marketing Strategy

by

It is surprising how many organizations admit to not having a documented marketing strategy for their destination.

Coming up with a coherent plan can be overwhelming. We’ve created this tourism-specific funnel model to help you build a strategy around actual consumer behaviors. Follow the visitor’s journey down the funnel to find out exactly which tools and tactics should be used at each stage to compel your audience and turn them into patrons of your destination.

(Click on graphic to download PDF)

More Bully Content

Influencer Shouldn’t Be a Dirty Word

Heritage Tourism Starts with A Marketing Strategy

Sales Tools for Manufacturers

Get Tourism Industry News & Case Studies Sent to Your Inbox

Enter your email address below to receive marketing case studies and customer stories, as well as 'The DMO Download', our weekly economic development and tourism news digest.