A Model DMOs Can Use to Build a More Effective Marketing Strategy

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It is surprising how many organizations admit to not having a documented marketing strategy for their destination.

Coming up with a coherent plan can be overwhelming. We’ve created this tourism-specific funnel model to help you build a strategy around actual consumer behaviors. Follow the visitor’s journey down the funnel to find out exactly which tools and tactics should be used at each stage to compel your audience and turn them into patrons of your destination.

(Click on graphic to download PDF)

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