Bull Moose
Consulting
Brand Strategies and Marketing Plans
Bull Moose Consulting replaces scattered efforts with one clear, workable plan your team can actually deliver. If you’re juggling conflicting voices, grant-driven priorities, leadership turnover, or “campaigns” that don’t add up to a brand, we help you get unstuck.
We align tourism, economic development, and planning around a shared promise, define your ideal audiences, and set practical priorities—what happens first, who’s responsible, and how it’s funded. Your strategy includes research-backed positioning, messaging, and a visitor-journey content plan, paired with a phased roadmap, KPIs that matter, and governance so the work survives staff changes. The result: less guesswork, fewer silos, and a brand your community can stand behind—measured by visits, investment, and local pride.
Discovery & Research
add_circleStakeholder Alignment
add_circlePositioning & Messaging
add_circleAudience & Priorities
add_circleVisitor-Journey Plan
add_circleRoadmap & Budget
add_circleGovernance & Workflow
add_circleKPIs & Reporting
add_circleImplementation Support
add_circle
Strategy Process
How We Build Strategy: From Brand Vision to a Working Place-Brand Ecosystem
We start by mapping your place-brand ecosystem—tourism, economic development, planning, partners, and the people you serve. From there, we shape a clear brand vision (what your community wants to be known for and how it shows up in real experiences), then translate that vision into positioning, messaging, and practical plans your team can deliver. The goal is simple: one promise, consistently kept across strategy, marketing, and the web.
1.
Listen & Map the Ecosystem
Quick audits and working sessions to chart stakeholders, audiences, assets, and gaps—so we know who’s doing what and where the brand must live.
2.
Define the Brand Vision & Promise
Align on the future state you’re building toward and the promise you’ll make to visitors, residents, businesses, and investors—grounded in proof, not hype.
3.
Positioning & Brand Architecture
Sharpen your market position, voice, and proof points; organize programs/sub-brands so tourism, EDO, and planning efforts reinforce (not compete with) each other.
4.
Design the Journey & Channel Plan
Turn the vision into campaigns, content, and experiences across the visitor journey (Attract → Differentiate → Facilitate → Deliver → Promote) with right-fit channels.
5.
Roadmap, Governance & Measurement
A phased plan with owners, timelines, budgets, and simple governance—plus KPIs that matter (trips, spend, leads/investment, dwell time, referrals)—so the work survives staff changes and momentum builds.
6.
Outcome
A shared brand vision everyone can stand behind and a practical, ecosystem-wide plan that makes the promise match the experience.
What we love to do
Bull Moose Marketing's skilled team offers integrated brand and marketing strategies.
Success Stories
Help Resources
Marketing articles for anybody working to make their communities better places to work and live.
