Having insight on traveler behavior is important in effectively managing budgets. Enter Google and their new tools for tourism.

A report reveals information about summer American travel sentiment.

Surveys indicate that the pandemic inspired four out of five tourists to travel “more responsibly,” indicating a push for more sustainable tourism.

A study reveals a new traveler outlook that diverts from the “gloom and doom” messaging of the pandemic, a Skift article reports. To keep up with travelers demands, tourism marketers should encourage a back-to-normal mentality in their messaging.

The Virginia Tourism Corporation (VTC) is seeking $50 million from state legislators, WHSV 3 reports. The funds, if granted, will be out of the $4.3 billion Virginia received from the American Rescue Plan.

Fake online travel reviews will directly influence $4.1 billion in consumer spending, a new study from the University of Baltimore and CHEQ shows. Consumers rely heavily on reviews when making decisions, making the influencer industry worth about $4 trillion.

Experience Kissimmee developed and launched a new online, self-service tool designed to help DMOs discern the economic impact of their sales and marketing efforts.

As the post-pandemic work environment is shifting, travelers are opting for longer trips and changing the local tourism industry.

There’s no denying that the COVID-19 pandemic drove a massive surge in tourists exploring rural destinations. However, Airbnb is seeing a slow return to cities.

Authenticity still reigns supreme in reaching customers and gaining followers. COVID-19’s shutdown opened the door for smart marketers and influencers to entertain and engage followers in surprising ways.

The U.S. Travel Association asked for a public-private task force by the end of May to develop a data-driven roadmap to open U.S. borders and welcome international tourism again.

After a difficult 2020, Colorado lawmakers hope to give the tourism industry a boost by creating a Meeting and Events Incentive Program.